Try Growth or Pro free for 7 days on monthly billing
Plans That Adapt
To Your Needs
Every plan turns your Instagram data into direction. Plan pricing is based on AI usage, competitor tracking, and smart storage.
Discount on Growth
Free
$0
Free forever
Try the basics with 25 one-time credits
No credit card required.
- 25 one-time credits
- Connect 1 IG account
- Track 5 competitors
- Try Autopsy on your last 5 posts
- 1 Creator Studio board
Most Popular
Growth
$33/month
Billed $399 annuallySave 17%
For your average poster trying to get better results without posting every day
Charged today · Cancel anytime.
- 50 tracked competitor accounts
- 500 monthly credits
- Competitor Pulse spike alerts
- Autopsy scans of your last 50 posts
- Unlimited Creator Studio boards + AI transforms
Pro
$82/month
Billed $989 annuallySave 17%
For serious creators ready to commit to growing their IG
Charged today · Cancel anytime.
- Everything in Growth, plus:
- 50 tracked competitor accounts
- 1,500 monthly credits
- Autopsy scans of your last 200 posts
- Connect up to 3 Instagram accounts
- Priority support
Compare plans
Everything that’s in each tier, side by side.
| Features | Free | Growth | Pro |
|---|---|---|---|
AI Credits Credits power every AI feature — analysis, chat, and content creation | |||
Monthly credits Free-plan credits are a one-time grant, not monthly | 25 one-time | 500 / month | 1,500 / month |
Instagram Intelligence Tools that learn from your own account and your competitors. | |||
Autopsy scans of your account Credit-based — scan whenever you need | Last 5 posts | Last 50 posts | Last 200 posts |
Tracked competitor accounts | 5 | 50 | 50 |
Pulse spike alerts Notifies you when a competitor post takes off | |||
Connected Instagram accounts | 1 | 1 | 3 |
Content creation Creator Studio canvas with AI transforms | |||
Creator Studio boards | 1 board | Unlimited | Unlimited |
AI transforms (remix, repurpose, series) Uses credits | |||
AI Assistant | |||
Full AI chat assistant Reads your posts and tracked competitors | |||
Chat history retention | Unlimited | Unlimited | Unlimited |
Frequently asked questions
- How does the free plan work?
- The Free plan is permanent — no card required, no time limit. You get 25 one-time credits to try the AI features, plus 5 tracked competitors and 1 Creator Studio board. Upgrade to Growth or Pro any time.
- Can I cancel my subscription anytime?
- Yes. You can cancel at any time from your account settings. You'll keep access until the end of your current billing period, then drop back to the Free plan.
- Do you offer refunds?
- We offer a 30-day money-back guarantee. If you're not satisfied, contact our support team for a full refund.
- How does the AI credit system work?
- Each AI action — scans, searches, chat, and content transforms — uses credits. Simple actions use a few; a full video analysis uses more. Growth and Pro credits reset monthly; Free credits are a one-time grant.
- What counts as a tracked competitor?
- Any Instagram account you want Marshmallow to monitor for you. We scan their posts on a schedule, surface their spikes in Competitor Pulse, and use their data in your analytics.